
The Hard Truth About winning projects in AEC

Chasing
Wrong Projects
Only 40% of AEC firms use a formal Go/No-Go process. Everyone else decides on gut instinct — and wastes thousands of hours chasing the wrong projects.

No BD Experience
Over 75% of AEC firms expect technical staff to bring in new business — yet only 35% provide any training. Brilliant engineers are set up to fail.

Win Rate
is Stuck
The AEC industry averages a 39% proposal win rate. That means 6 out of 10 bids lose — and the hours invested in them vanish.
A straightforward 4-stage process that takes you from where you are to where you want to be
Understand
Clarity. You see exactly what’s holding you back
We dive deep into your firm — your challenges, goals, and market position.
We review your current BD activities, win/loss data, and market position. We interview your leadership team to understand your goals, challenges, and culture. This is where we identify exactly what is holding you back.
Design
A plan. You know exactly where you’re going.
We build a custom 12-month BD strategy tailored to your business.
No templates. No generic advice. We define your Ideal Client Profile, craft your value proposition, and design a Go/No-Go framework. The result is a clear, actionable 12-month plan that aligns with your goals.
Equip
Confidence. Your team becomes your greatest growth asset.
We train your team and give them the frameworks to execute with confidence.
We don’t just hand you a plan and walk away. We train your team, coach your BD leaders, and provide the frameworks they need to execute with confidence. Your people become your firm’s greatest growth asset.
Optimize
Repeatable wins. You build a BD engine that delivers.
We track progress, refine tactics, and keep your BD engine improving.
Winning is not a one-time event. We help you track progress, analyze results, and refine your approach. Whether through ongoing partnership or quarterly check-ins, we ensure your BD engine keeps improving.
Every firm is different. So is every engagement.
Let’s find out what yours looks like

